Children’s Orchard Blog

Nation’s Leading Upscale Resale Franchise Unveils “20-Minute Guarantee”
Rolls Out Ground-Breaking Retail Program in Ann Arbor  

Ann Arbor, MI - In just 20 minutes, Ann Arbor families are seeing cleaner closets, and more cash in their pockets, thanks to Children’s Orchard and the “20-Minute Guarantee.” As the nation’s leading franchise of upscale resale boutiques for children, Children’s Orchard has unveiled one of the most ground-breaking consumer programs to hit the retail industry, allowing customers to sell their gently-used, name brand children’s clothing and accessories to the Ann Arbor Children’s Orchard and receive cash in their pockets or store credit in their hands - all in 20 minutes or less.   

“This is one of the first times that a retail franchise has ever attempted a ‘time-guarantee,’” said Taylor Bond, President and CEO of Children’s Orchard. “Similar guarantees have been seen in the restaurant and service industries, but Children’s Orchard will pioneer the 20-minute guarantee in the retail arena, bringing customer loyalty and satisfaction to all-time heights, and attracting even more Ann Arbor families to the money and time-saving benefits found at Children’s Orchard.”  

The “20-Minute Guarantee” promises that walk-in customers looking to sell up to two bags of items receive cash or store credit for their purchased merchandise in 20 minutes or less, or they are awarded $5 worth of Children’s Orchard store credit in the form of a “Cache Card.” In addition to accommodating walk-in customers, Children’s Orchard will still set appointments for customers that prefer a scheduled time or have larger quantities of items to sell.  

Children’s Orchard launched the “20-Minute Guarantee” on January 12 and has seen a surge of excitement from its existing customers. News of the program also generated an astonishing number of new shoppers as networking moms are quick to spread the word about a store that sells designer children’s fashions at deeply-discounted prices, and also provides a way for them to earn money or store credit for items their children no longer use.   

As a national franchise with boutiques in 21 states, given the success of the program in the Ann Arbor market, Children’s Orchard plans to roll out the “20-Minute Guarantee” in other markets throughout the country, and eventually the entire chain.  ”The unveiling of the ‘20-Minute Guarantee’ is yet another example of how Children’s Orchard has been creating new trends and raising the standards in the retail, resale and franchise industries since 1980,” said Bond. “Children’s Orchard will continue to lead the way and slowly but surely change the way consumers view resale shopping.”  Children’s Orchard of Ann Arbor is located in the Colonnade Shopping Center on 887 West Eisenhower Parkway and can be reached at (734) 995 - 8889. F

About Children’s Orchard

Founded in 1980, Children’s Orchard is the nation’s first franchise of gently used and new name-brand children’s clothing and accessories.  With franchise locations in 23 states, each Children’s Orchard location buys and sells quality clothing, toys and accessories in an upscale retail environment.  Children’s Orchard stores are designed to emphasize quality, value, comfort and commitment to the local community.  For more information, please visit the Web site at www.childrensorchard.com or call (800) 999-KIDS.

Filed under: National News